Amazon’s Leadership Principles are used in everything from hiring to design reviews, and they’ve become hugely influential well beyond Amazon itself.

Watch a walkthrough of the principles on YouTube →

The fourteen principles:

1. Customer Obsession
2. Ownership
3. Invent and Simplify
4. Are Right, A Lot
5. Learn and Be Curious
6. Hire and Develop the Best
7. Insist on the Highest Standards
8. Think Big
9. Bias for Action
10. Frugality
11. Earn Trust
12. Dive Deep
13. Have Backbone; Disagree and Commit
14. Deliver Results

(Amazon has since added two more - “Strive to be Earth’s Best Employer” and “Success and Scale Bring Broad Responsibility” - bringing the total to sixteen.)